text only version
click here to go to main site
experienced.
we draw from a rich history of experience
in the worlds of entertainment, research, promotions,
management, publishing, marketing and advertising.
we partner with our clients to develop innovative,
creative, executable management strategies
that increase brand awareness,
build brand equity and enhance profitability.
progressive.
we think globally, always exploring new ways
to improve productivity and profitability.
we stay up-to-date on current trends in business,
culture, entertainment, technology and marketing.
we attend to issues of process while focusing
on the end result. we encourage thinking outside the box.
we study the research, but we also trust our instincts.
creative.
we think creatively. we work creatively.
we understand the creative process.
we can connect you with
the creative resources you need
to maximize your brand potential.
personal.
we facilitate healthy patterns of communication.
we understand the delicate balance
of integrating art and commerce.
we listen. then we work
to develop and manage your brand creatively,
within your budget, in a way that maintains
the integrity of your business.
and you.
brand strategy/design
entertainment management
image development
consultation
training
research
contract creative
copy writing
graphic design
web development
sound design
music production
steve keller
principal partner
steve@transparentcm.com
steve keller has always taken the unexpected path.
from the academic to the creative to the corporate, steve has
learned that life and work should be viewed as a process,
not an event. for keller, that process has resulted in a
rich history of experience as a researcher, writer,
artist, independent producer, record label executive,
agency creative, publisher, musician, consultant and brand manager.
steve’s passions for art and marketing converge
with the realization of transparent creative management.
in addition to his credits as an award winning creative,
keller is a trained community building facilitator
for the foundation for community encouragement and
holds a bachelor of arts degree in psychology.
he is a skilled communicator, a trait that has generated a
demand for his abilities as both a speaker and a writer.
he understands the importance of interpersonal relationships
and appreciates the delicate balance between making money
and respecting artistic integrity. keller is also connected
to the entertainment and advertising industry
through a number of professional affiliations:
afm, aftra, npn, naras, solid, ama, aaf and ascap.
mandy west
principal partner
mandy@transparentcm.com
mandy west has lived a tale of two cities.
chapter one: the big apple. after attending mtsu,
where she majored in recording industry
management with a double minor in mass
communications and business,
mandy headed to new york city,
where she helped develop a loss leader
business line of the specialty outdoor
advertising industry into a million dollar
profit center, working with high level design and
production executives from top advertising
agencies in the united states and europe.
chapter two: music city, usa. west heads west,
bringing her marketing skills and business savvy
to nashville, where her experience in the
worlds of publishing and management grew to include
artist development, production, music supervision,
licensing, promotions, merchandising and broadcasting.
chapter three: mandy is now a principal partner
of transparent creative management, using
her skills as a negotiator, manager and strategist to
bridge the worlds of branding, marketing and entertainment.
of course, that’s just the beginning...
roy d. mercer
sunrise advertising
elam and associates
peercommercialmusic
latocki team creative
face the music
forefront records
capitol records
national fiction
iv music group, LLC
coal train media
flickerlab
an image. an experience. an emotion.
a promise. a process. a relationship.
a person. a business. a product.
a brand is all this. and more.
at transparent creative management, we believe
that managing a brand is like playing a
strategic game of “connect the dots.”
when you’re finished, the dots
should look like dollar signs.
artists and ad agencies.
marketing firms and music houses.
these are our clients, and we provide them
with the resources they need to research, develop
and execute effective brand management strategies.
we’re informed. we’re creative.
we’re flexible. we’re innovative.
but most of all, we’re transparent.
because at the end of the day
consumers should remember the brand.
not the branding strategy.
transparent creative management inc.
box 121143
nashville, tn 37212
steve keller
principal partner
steve@transparentcm.com
mandy west
principal partner
mandy@transparentcm.com
generation tn taps transparent creative
management for panel discussion
as part of a panel focusing on the impact of new technologies
on business practice and marketing, steve keller represented
transparent creative management t the 2006 generation tn
leadership conference. held in nashville, the conference
seeks to connect young professionals from across
the state to with some of tennessee’s most noted
and recognizable leaders.
roy d. mercer debuts kabuki animation at the 2006
cma music festival
kabuki is a cutting edge animation technology that allows
for real time animation.using a series of pre-animated
moves stored in a computer program, a "puppeteer"
executes the movement of animation while a separate
audio feedcontrols the mouth movements of the character,
allowing for animation that seems much more "alive" as it
interacts with a changing environment. flickerlab is the
exclusive developer of the kabuki technology,
and mercer is the first animated character to use the program,
appearing to delighted audiences every evening as part
of this year’s cma music festival. the nightly video
appearances were enjoyed by a combined total of 161,000
people who attend this year’s festival, which is the consummate
fan event in the country music genre.
steve keller is featured speaker for advertising
federations across the county
steve keller, transparent principal partner, continues to
be a featured speakerfor advertising federation events
at venues from grand rapids, lansing and pensacola
to canton, des moines and corpus christi.
keller’s more provocative topics have included the examination
of chaos as a creative construct, sustaining an agency culture
that creates brand champions and learning to brand
with both your head and your heart.
roy d. mercer releases album number
thirteen: black n’ blue
the mercer brand continues to grow it’s catalog of
recordings with the release of the comedian’s
thirteenth album, black n’ blue. packed with more
of mercer’s trademark calls, the new album debuted at number 4
on the billboard comedy charts. total sales of the mercer catalog
is approaching 3.5 million units.
steve keller is guest lecturer
at the university of florida
steve keller, transparent creative management
principal partner, spoke to over one hundred members of the
student ad society at the university of florida, sharing with them
a brief history of branded entertainment and his insights
into the future of this growing trend in marketing.
roy d. mercer: the new voice of delta/dixie cafe
roy d. mercer has been tapped by the allison agency
as the featured talent in a new campaign for delta/dixie cafe.
the spots, produced for the arkansas based advertising firm,
showcase roy d. making his signature calls to unsuspecting
delta/dixie cafe owners and customers.
roy d. mercer, flickerlab and
transparent creative management
pitch “the roy d. mercer show”
roy d. mercer and transparent creative management
have partnered with new york animation company
flickerlab to create “the roy d. mercer show.”
in its final stages of development, the show
features the comedic adventures of mercer and his
family. billy bob thornton is slated to play the role
of “ jimmy karl shelter,” mercer’s best friend. brent douglas
and phil stone, co-creators of roy d. mercer, will supply
the voices for roy and jabber jones. flickerlab is best known
for their animated work in the academy award
winning film, ”bowling for columbine.”
transparent creative management hired to
develop peercommercialmusic brand
peermusic, the world’s largest independent
music publisher, has contracted transparent creative
management to help with the development and execution
of brand strategies for their commercial music division,
peercommercialmusic . actively involved in every aspect of
brand development and management, from brand design
to strategic initiatives that include alternative marketing
strategies and public relations, transparent is helping
peercommercialmusic position itself as more than
a licensing resource for commercial projects
by focusing on original music production and
strategic partnership as a means to generate
new revenue streams for the company.
transparent contracts with face the music
to land international barbie spots
new york based commercial music house face the music
hired transparent creative management to provide
writing, production and creative direction for mattel’s
“barbie princess” international advertising campaign.
as a result of the creative that transparent supplied,
face the music was awarded the coveted
account from ogilvy and mather.
transparent supplies contract creative
for sunrise advertising in cincy
when cincinnati agency sunrise advertising
needed additional copy writing resources,
transparent creative management delivered,
supplying copy for jobs that ranged from
testimonials and direct mail to
brochures and print ads.
mts games introduces the roy d. mercer
casino game, “mercenary style”
mts games , an atlanta company specializing
in the development of electronic casino games,
has developed a slot machine based on roy d. mercer.
transparent creative management, who handles artist
management for mercer, facilitated the licensing
of the mercer brand and creative direction on various
elements of the game play. the game, entitled
“mercenary style,” will debut in casinos this summer.
davis and company scores three addys
with creative help from iv music group, LLC and transparent
davis and company , an advertising, marketing
and public relations firm with offices in virginia beach
and washington, d.c., won multiple awards for their work
last year with the national soft drink association.
nashville commercial music company iv music group, LLC. was
tapped to handle music for the spots. iv, in turn,
contracted with transparent for writing, production and
creative direction. their collaborative effort was
rewarded with three addys and six certificates of merit
at the 2003 addy awards for metropolitan washington, d.c.
transparent develops 15 week radio drama
to market forefront records project
when working on alternate marketing strategies to
promote a new comic book/record project for
forefront records , “mammoth city messengers”
co-creators matt bronleewe and jeremy bose
approached transparent creative management
to develop and produce a 15 week radio drama.
created to build awareness and equity in the project
before its release. targeting a “tween” demographic,
the show combined drama and original music from
the album with interactive content from the
“mammoth city messengers” website.